Bath fitness software startup sold

June 15, 2011 by
Filed under: News 

SETsquared-supported Fitronics bought by large Canadian Software conglomerate

Bath-based software developer Fitronics has been sold to Canadian conglomerate Constellation Software through its subsidiary, Gary Jonas Computing Ltd for an undisclosed sum.

The company is a leading supplier to customers for the leisure industry, and provides solutions, processes and training packages to improve customer experience and loyalty. It has 400 customers around the world, including Fitness First, Holmes Place and Reebok Sports Club and through The Retention People (TRP), is leading researcher in leisure customer retention and a provider of a range software tools and services to help manage customer experience and retention. Fitronics also operates yourhealthtrainer (yht), an online tool enables health club members to track their workouts and view their performance.

The company was started by Alister Rollins in his final year of a Mech Eng degree at the University of Bath. SETsquared provided mentoring, financial support and offices for the company at its Business Acceleration Centre in Bath. In 2002, when Rollins was only 20, the company won the SETsquared business plan competition prize of £5,000. Since then, it has attracted funds from the University Enterprise Development Fund, bank funding and investment from the Sulis Seedcorn Fund. It also attended SETsquared’s annual Investment Showcase event, which provides a platform for early-stage businesses to meet potential investors.

“Without the support from SETsquared and the University of Bath’s Innovation Centre, we would not have been able to grow so quickly and profitably,” said Alister Rollins, Founder of Fitronics.
Simon Bond, Centre Director at SETsquared, said: “I’m delighted that Alister and his team have been so successful, and this profitable exit for a start-up is testament to the ability of SETsquared and the University of Bath to help early-stage businesses develop and grow.”

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