The Filter adds streaming video services

June 2, 2011 by
Filed under: News 

Bath’s recommendation software developer, The Filter, is now being used by US streaming video service Vudu, recently bought by retail giant Walmart. Vudu is competing with streaming services such as NetFlix and is using the software to offer subscribers a personalized video-on-demand experience based on customers’ previous viewing habits and statistics.

The Filter started in 2004 offering ‘white label’ software to companies to badge as their own and is a key part of technology and innovation in the city. Backed by singer and technology entrepreneur Pater Gabriel and nearly $10m of funding, it now reaches over 200m users and is used by Sony Music, Nokia, Comcast, Warner Brothers and NBC.

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