IPL models Google’s copyright process for the digital economy

October 10, 2013 by · Leave a Comment
Filed under: News 

Copyright is a thorny problem for the digital economy and companies around the world, and Google’s copyright and takedown process can be a mystery that has dramatic consequences.

Bath-based IT and consultancy firm IPL specialises in data analysis and has publishes its independent report on Google’s copyright notice and takedown process for links in its search results.

Using data gathered on Google’s takedowns over a 12-month period between April 2012 and March 2013, IPL developed a mathematical model to show how well the process is currently working and pinpoint the internal and external factors that affect consistency.

“Our involvement on a high-profile data analysis project such as this one underlines IPL’s strengths in this field and our ability to tackle the problem in an innovative way by modelling a complex process,” said IPL’s CEO Paul Jobbins. “We’re delighted to be informing the debate on what is a very important global issue.”

The report found that despite the volume of requests that Google receives having grown significantly (from less than two million in April 2012 to more than 18 million in March 2013), Google’s performance in terms of timeliness and accuracy has remained consistent.

As well as enabling Google to assess its performance over time, the model can be used by other companies who have to deal with similar takedown requests to perform similar analysis, and to compare this to Google and anyone else using the model.

Moreover, by modelling the relationship between the volume of requests, accuracy and timeliness, Google and others can assess the likely impact of changes to legislation – such as the imposition of a time limit for each takedown request.

“How best to fight copyright infringement online while protecting freedom of expression is a thorny problem,” said Simon Morrison, Google’s EMEA Copyright Public Policy Manager. ” This research shows that Google has done well at balancing these important aims even as the volume of content online has increased enormously.”


You can register for free to access the report on IPL’s website.

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