SW company drives mobile multimedia on the new Samsung Galaxy tablet

February 15, 2011 by
Filed under: News 

A chip and system developer in Chippenham is providing the technology for a new generation of mobile multimedia on the latest smartphones and tablet PCs from Samsung being shown at the Mobile World Congress in Barcelona this week.

IPWireless, which has over 100 engineers in the region,  has teamed up with US company AmDocs to run various multimedia applications on the Samsung Galaxy S phone and Galaxy Tab tablet PC, which are both running the Android operating system.

The technology, called Integrated Mobile Broadcast (IMB), has been endorsed by the GSMA and means mobile operators can use dormant 3G spectrum by overlaying a highly economical content delivery network on top of their existing 3G network. IMB-enabled networks bypass increasingly congested and allow popular content and applications to be streamed simultaneously to an unlimited number of devices: approximately 40,000 short form videos, 44,000 full length music tracks, 1,700 TV shows, or over 100,000 video advertisements can be sent in a single day. However, it needs a new generation of technology to do this, and IPWireless is working with companies such as Amdocs and ST-Ericsson, which has chip design in Bristol,  to develop the whole system. Meanwhile operators Vodafone in Newbury and Orange in Bristol and O2 in Slough are running trials of the technology which could allow video to be sent to phones and tablets more cost effectively.

The company has some good connections already – last month it launched a ‘dongle’ for the Apple iPhone and iPad to connect to such services. It also last year set up a research lab in Chippenham with Sony America.

“IMB has the potential to deliver the multimedia experience consumers want at an economic model that makes sense for operators,” said Rebecca Prudhomme, vice president of product and solutions marketing at Amdocs.  ”Amdocs and IPWireless bring advanced application features that enable service providers to move beyond Mobile TV and offer innovative and intelligent new broadcast services that will lead to an enhanced consumer experience.”

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